hhgreen

Electrolux hosts media event for Cook It Raw, an international culinary project focusing on green cooking techniques. Like the perfect food and wine pairings, Electrolux sponsored chefs demonstrated food and green pairing is equally appealing in today's eco-sensitive world.

With the participation of a group of avant-garde chefs at Electrolux Professional headquarters in Pordenone, Italy, Cook It Raw was presented to journalists and food critics last month.

The U.S. was represented by  Chef Daniel Patterson of Coi in San Francisco and Chef Dave Chang from New York's Momufuku and joined by chefs, Renè Redzepi from Noma in Copenhagen and Claude Bosi from London's  Hibiscus for  a live demonstration of the cooking concept

“If Cook It Raw is synonymous with cook it green, Electrolux Professional couldn’t be left out of this wonderful initiative”, says Alberto Zanata, Head of Electrolux Professional. “Electrolux Professional has been chosen as one of the preferred partners of this project because our company stands for social responsibility and a sustainable approach. The Green Spirit range is an evidence of it, thus including the most energy efficient and environmentally-sound professional products.”

In its second year, Cook It Raw redefined raw as meaning fresh as well as strong and wild. “Innovation and technology in the kitchen can become tools to highlight the taste and quality of raw ingredients, without altering or manipulating their nature and in compliance with an environmental concern," continued Zanata. "This is just the way we want it to be at Electrolux”.

Electrolux appliances are available at Fine Lines stores.

Find out more about green cooking every Wednesday at hhgreen.com